Menu Strategy

Engineer margin into every menu.

Menu strategy is where margin design, guest choice and kitchen reality converge. We review the menu as a commercial system — not a list of dishes — and restructure it to perform better on both sides of the pass.

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Where this is most useful

Restaurants, hotels and multi-site groups with margin pressure or menu sprawl
Useful before redesigns, concept refreshes and operator handovers
Often paired with recipe cost build or labour review

How we approach this

Data integrity

Recipe standardisation, portion accuracy, batch logic and current supplier pricing so every analysis is built on reliable numbers.

Engineering analysis

Contribution margin, sales mix and item role analysis to identify precisely where profitability is being won or lost.

Menu action

Repricing, simplification, repositioning and guest decision design to shift item mix and margin in the right direction.

Outcome

Every engagement is structured to produce practical commercial decisions — what to change, what to hold, what to simplify and what to prioritise first. Not a document. A plan that gets implemented.

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Bring the problem.
We’ll bring the framework.

Every engagement starts with a 30-minute discovery call — no obligation, no sales process.